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About Us

Justin Rupple

Founder & CEO
Tax Strategist

Tax Incentive Specialists is lead by founder, Justin Rupple, who has served businesses and non-profits since 2004, providing guidance and solutions for payroll, benefits, human resources, retirement programs, corporate structure, expense reduction, cash flow, financial analysis and forecasting, and tax incentives. Justin makes Portland, OR his home with his wife, Amy, and their rambunctious 4 boys.

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Shelley Cooper

VP of Strategy

Shelley joined Tax Incentive Specialists in 2023 bringing over 20 years' experience in business consultation in the areas of HR, Payroll, Benefits, Operations, Marketing and Sales.  Her commitment to client success extends beyond numbers; Shelley specializes in developing partnerships, driving heightened efficiency and helping businesses thrive.  Connecting businesses with specialty service providers to help them uncover tax strategies to keep or put money in their pocket, is the most exciting and rewarding endeavor yet.


Shelley is engaged in community initiatives, serving on various Boards and supporting local causes.  She resides in Tigard, OR with her husband and enjoys spending time with family and friends.

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Tax Advisory Team

Michael Fussell, JD, LLM, CPA

Senior Strategist

Advanced Tax Strategy, Multi-Entity Structure Strategies

Michael Fussell, JD, LLM, CPA, has 27 years of experience in tax law. He graduated from Georgia Tech with a degree in Management Science and minors in accounting and International Affairs. He earned his JD and LLM in Taxation from Chicago-Kent College of Law. Michael is a CPA in Georgia and Washington, an Illinois Attorney, and a member of the U.S. Tax Court. He specializes in tax strategy for closely held businesses, focusing on entity structure, asset protection, retirement planning, succession planning, and estate planning and much more. Michael resides in Atlanta, GA and practices nationwide. 


Kereti Tuioti

Senior Strategist

Estate Planning, Capital Gains Strategies, Business Succession Planning

Kereti Tuioti had been a successful financial professional for over 20 years. He has collaborated with numerous top law firms, accounting firms and financial planning firms throughout the US to assist clients with their planning.


Kereti resides in Monterey, California, with his wife and 4 children where he and his family enjoy the outdoor activities of the picturesque central coast of California. He actively supports local business and charity organizations.

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